Can you provide a description of your business?
|Currently I am an online vintage clothing and accessory store. I also design and make clothing and jewelry.|
What led you to open your business?
|I have always had an interest in fashion. In my late teens I would sew and design clothing and sell them to stores in Toronto and Hamilton. Then when I was 22 I opened my first store in Hamilton, called Asparagus. I sold mainly vintage clothing, jewelry and accessories plus my own designs. Seven years later I moved from the King Street East location to King Street West and I changed the name to Serendipity. Slowly, I started to introduce independent Canadian designs into my store and customers responded very well to it. I phased out the vintage and started to only carry the Canadian labels and I opened a second location in downtown Oakville. I was in business for 14 years. A few years later, I became a mom, and devoted all my time to that. When my son turned six, I started the online store on Etsy just to feed my need for fashion. Now that he is ten, I’ve decided to go back into the industry full force….so here I am!|
What do you love most about being an entrepreneur?
What do customers tend to love most about your collection?
|The fact that I find vintage pieces that work with current trends, or the classic pieces that never go out of style.|
What items tend to be your best sellers?
What do you love most about vintage shopping?
|It is in my blood, I can’t not shop for vintage….even when I didn’t have an outlet to sell the finds. But that’s the way you have to be, because you never know what you will find where. So I guess what I love about it is the unknown, the adventure and the find.|
If you could transport yourself into any era for one day, which era would it be? How would you spend the day?
|Maybe the 30s, dancing in a bias cut gown….that’s one side of my personality. The other side would be in the 60s, topless with some great bell bottoms on at some rally.|
Do you have any exciting plans for the future of your business?
|I’m going full force online and with a brick and mortar store. I’m in the midst of finding a store. Look for me!!|
What do you draw inspiration from?
|The world and everything about it.|
What are you most excited to show at The Vintage Marketplace in 2016?